New YorkDavosCannesGenevaCasablancaMedellínLondonWashington, DCAtlantaDubaiTokyoBiellaGrenadaNew YorkDavosCannesGenevaCasablancaMedellínLondonWashington, DCAtlantaDubaiTokyoBiellaGrenada
Who we are
Senior marketing leadership for organizations shaping what comes next.
Digital Threads Advisory is the brand strategy and fractional CMO practice of Ambriel Pouncy. We help boards, CEOs, founders and emerging leaders build brands that people trust, in a market where culture, AI and regulation now move together.
Our work draws on a career that runs from fashion showrooms in New York and Los Angeles to Silicon Valley technology, blockchain, nonprofit leadership and global convenings in Davos, Cannes and Geneva. That range lets us see how a brand decision will land with customers, technology teams and regulators at the same time.
4connected sectors: culture, technology, policy and climate
15+cities where Ambriel has worked, spoken or convened
90days from first audit to a working plan and early results
In her words
On life-centered practice and cultural intelligence.
Life-centered work starts with one question: does this brand leave people better off? Cultural intelligence is how we answer it. It means understanding the histories, values and communities behind every audience, then building strategy and technology that honor them.
Ambriel PouncyFounder, Digital Threads Advisory
Why now
Every brand decision is now a culture, technology and policy decision.
Culture
Audiences reward brands that reflect who they are, and they notice when a brand does not.
Technology
AI is reshaping how brands create, sell and communicate, faster than most teams can adapt.
Policy
New rules, from AI governance to the EU Digital Product Passport, put brand claims on the record.
Few marketing leaders work fluently across all three. Digital Threads Advisory was built for that intersection.
How we help
Choose where to begin.
Four starting points, depending on your role and what you need.
Ambriel has assisted with shaping the creative scope of our brand and built a creative conscience with an influence that extends well beyond the content, development, and creative departments. She is a self motivated, driven, thought provoking leader, and a kind individual that balances her creativity with practical analytical skills. She develops intriguing content for our brand adding both real time and historic perspectives to topics across all writing platforms. She works well with all personalities while seamlessly creating on-brand content that resonates with our global audience.
Jessie LiuChief Creative Officer, Jessie Liu Collection“
I first came across Ambriel’s thoughtful posts on fashion circularity and tech on LinkedIn in 2024, and based on the strong content, decided to attend the Fusion Fashion Tech Summit she was producing. From the moment I arrived, I was very impressed.
Caroline-Lucie UlbrichAuthor and expert in transformation and organizational culture · EU, UAE, US
On stage
Where Ambriel has spoken.
Speaker, panelist and host on climate, AI and circular fashion. See speaking
Davos weekCannes LionsClimate Week NYCHorasis Global SummitNew York Fashion WeekWorld Bank and IMF Spring MeetingsColumbia UniversitySpelman College
Ambriel Pouncy is a multisector executive and serial founder. Her work sits where circular fashion, regenerative economics, responsible AI and cultural diplomacy meet.
Ambriel Pouncy, Founder, Digital Threads Advisory.
Our founder
Built across industries and borders.
Ambriel grew up in Anchorage, Alaska, where she formed her earliest views on culture, community and mobility. She went on to own a fashion showroom and PR agency serving New York and Los Angeles, then moved into Silicon Valley technology and blockchain, with work in Nashville and Dubai.
Today she serves as Chief Marketing Officer of The Digital Economist, a global think-and-do tank headquartered at One World Trade Center, where she leads marketing and global convenings across institutional networks. She is also the Founder and Executive Director of the Fusion Fashion Tech Society, a 501(c)(3) nonprofit and member of the UN Fashion and Lifestyle Network, and the founder of HBCU Climate Ventures.
A Spelman College graduate, she is a guest lecturer in the Sustainability Management graduate program at Columbia University, where she helps prepare the next generation of sustainability leaders. She also writes Digital Threads, her LinkedIn newsletter on culture, technology and policy. She works between the US and Europe, with her network rooted in New York City. Digital Threads Advisory brings all of this to one practice: senior brand leadership for organizations that need to move culture, technology and policy together.
Anchorage
Where it started
Hometown and first perspective on culture, community and mobility.
New York + LA
Fashion showroom and PR agency
Owned and ran a showroom and PR agency across both markets.
Silicon Valley · Nashville · Dubai
Technology and blockchain
Technology, blockchain, fashion styling and brand-development work.
New York
Fusion Fashion Tech Society
Founded the nonprofit and the Fusion Fashion Tech Summit, and leads Fusion Africa and the annual No Permission Dinner convenings.
Global
The Digital Economist
Chief Marketing Officer, leading marketing and convenings from Davos to the World Bank and IMF Spring Meetings.
Credentials
Leadership across industries and institutions.
Executive leadership
Chief Marketing Officer, The Digital Economist
Leads marketing and global convenings across institutional networks
Founder and convener
Founder, Fusion Fashion Tech Society
Founder, Fusion Fashion Tech Summit
Founder, HBCU Climate Ventures
Leads Fusion Africa and No Permission Dinner convenings
Recognition and academia
Semafor World Economy Principal, 2026
TechWomen4Boards Leadership Award
Tech Innovation Award Recipient, London
Guest lecturer, Sustainability Management graduate program, Columbia University
The perspective
Four systems, one connected view.
Most advisors know one of these worlds. Ambriel works across all four, so your strategy holds up with audiences, technologists, regulators and the planet.
I
Creative and cultural economy
Brand, fashion, identity, craft and changing consumer values.
II
Digital and intelligent systems
AI, data, digital ownership and responsible technology.
III
Policy and institutions
Governance, standards, global networks and public accountability.
IV
Circular and climate systems
Materials, resource flows, traceability and regeneration.
How we work
What "life-centered" means in practice.
People first
A brand is a promise to real people: customers, teams and communities. We start with who you serve and build the story outward.
Claims you can stand behind
With AI governance and product passports putting claims on the record, we make sure what you say matches what you can show.
Value that lasts
We favor durable positioning and regenerative choices over short-term noise, so the brand keeps earning trust after launch.
Sustainable Design Impact Hub, New York: Inside Fashion Houses, alongside Vogue Business and The Business of Fashion.
In practice
The work happens in the room.
Ambriel has spoken at Sustainable Design Impact Hub installations in Biella, Italy, and Grenada, West Indies. She also invests in the next generation of leaders, as a guest lecturer in Columbia University’s Sustainability Management graduate program and through student access initiatives at Spelman College.
Featured at a Spelman College symposium with President Dr. Ayanna Howard.Guest lecturing graduate students in Columbia University’s Sustainability Management program, New York.
Student access and impact
Opening pathways at Spelman.
Announced during the 2026 Homecoming AI and Emerging Technologies Symposium.
Spelman College AI Symposium, Mary Schmidt Campbell Center for Innovation and the Arts.
70scholarship opportunitiesGlobal Ambassadorship Program, The Digital Economist
$100K+in total award value, as announced
70one-year Rising Innovator membershipsFusion Fashion Tech Society
Announced October 8, 2026. Opportunities subject to program terms.
Executive presence
A career shaped by cross-border work.
From a hometown in Anchorage, Alaska, to a fashion showroom and PR agency in New York and Los Angeles, to stages on four continents.
North America
Nashville: blockchain work
Washington, DC: World Bank and IMF Spring Meetings convenings
Atlanta: Spelman student access initiative
Europe
Davos: dialogue and dinners during Davos week
Cannes: Lions-week speaker and host
Geneva: invited summit speaker
London: Tech Innovation Award recipient
Africa + Latin America
Casablanca: invited guest at ORUN Africa’s Africa Cup of Nations Gala
Each lever comes with clear deliverables and a measure we track together.
01
Brand development
Where you stand in the market, who you serve, how your offers fit together and the story you launch with.
Positioning framework
Audience strategy
Offer structure
We measure: qualified leads and audience fit
02
Company communications
CEO voice, editorial cadence, stakeholder and internal messaging.
CEO narrative
Editorial plan
Stakeholder messaging
We measure: audience response and message consistency
03
Culture and leadership
Leadership narrative, employee engagement and change communications.
Leadership story
Internal communications
Team alignment tools
We measure: employee engagement and adoption
04
Revenue enablement
Partnership strategy, go-to-market materials and opportunity pipeline.
Partnership pipeline
Go-to-market materials
Qualified growth conversations
We measure: partner introductions and proposals
Fusion Fashion Tech Summit, FIT, NYC
Who it serves
Built for the people accountable for growth.
Boards
Brand, AI and sustainability strategy at the governance level, with a clear view of reputation and long-term value.
Best fit: Board Advisory
CEOs and founders
Senior marketing leadership without a full-time hire: a clear strategy, an aligned team and accountable delivery.
Best fit: Build or Lead
Brands and organizations
A life-centered brand strategy that connects culture, technology and policy across every audience and touchpoint.
Best fit: Build, or Supply Chain Optimization
Emerging leaders
Personal brand, positioning and visibility for leaders building credibility, finding their voice and preparing for their next opportunity.
Best fit: Strategy Session or Advise
Signature engagements
Where our work matters most.
Scoped and priced by proposal.
By proposal
Supply Chain Optimization
We help fashion and lifestyle brands optimize their supply chains for transparency and traceability, using Digital Product Passports as the foundation. The result is greater consumer intelligence: a clearer picture of what your customers value and how your products perform across their life cycle.
Digital Product Passport strategy
Transparency and traceability
Consumer intelligence from product data
AI and traceability partner review
By proposal
Global Convenings
We design and produce summits, executive dinners and curated gatherings that connect leaders around shared priorities.
Agenda development
Speaker curation
Partnerships and event delivery
By proposal
Board Advisory
We advise boards and CEOs on brand, AI and sustainability strategy, connecting reputation, governance and long-term value to clear priorities and practical decisions.
Brand and reputation
AI strategy and governance
Sustainability strategy
Personal brand strategy
A reputation that moves your work forward.
For emerging leaders, career changers, founders and experienced executives building their next chapter.
Find your position
Clarify your strengths, audience and the opportunities you seek.
Make it visible
Refresh your bio, LinkedIn profile and professional introduction.
Build your voice
Shape content themes and a practical 30-day publishing plan.
Open the right doors
Develop a speaker pitch or partnership outreach message.
Ambriel brings lived experience building visibility across global stages, institutions and entrepreneurial ventures.
What this looks like in action
1:1 Strategy Session ($195): priorities and next steps.
Three-month advisory: positioning and a refreshed bio, profile messaging, visibility plan and opportunity pitch.
The level of support depends on the plan you choose: Advise, Build or Lead.
Working together
A clear first 90 days.
Small enough to start. Structured enough to carry the business forward.
Days 1 to 15
Listen closely.
Audit the brand and audience. Agree on priorities and how success will be measured.
Days 16 to 45
Find the voice.
Align positioning, develop the first content and launch the highest-priority work.
Days 46 to 90
Build momentum.
Review response and qualified conversations. Refine the story and the plan.
Every engagement runs on a clear scope, one shared priority list and regular check-ins with the people accountable for growth.
Start with a single strategy session, then choose the level of support that fits. Every plan can be tailored to your goals and budget, with a three-month minimum.
Start with a 1:1
60-minute Strategy Session
One hour of focused brand or executive positioning advice. Credited toward your engagement if you enroll within 30 days.
Every organization starts in a different place. We tailor scope, hours and deliverables to fit your goals and resources, from early-stage founders to established institutions. Your strategy session is where we shape the right package together.
Production, media spend and travel billed separately.
Compare plans
Side by side.
Included
Advise
Build
Lead
Hours per month
Up to 4
Up to 10
Up to 22
Strategy calls
1 per month
2 per month
Weekly
Positioning and messaging audit
Included
Covered in the voice guide
Covered in the 90-day plan
Roadmap or plan
90-day priority roadmap
Monthly editorial calendar
90-day marketing and content plan
Brand and executive voice guide
Not included
Included
Covered through editorial oversight
Content produced
Feedback on 1 asset
4 posts + 1 article draft
Campaign and editorial oversight
Team and vendor direction
Not included
Not included
Included
Reporting
Not included
Monthly progress review
Monthly KPI and board-ready report
Minimum term
3 months
3 months
3 months
Pricing
Tailored to budget
Tailored to budget
Tailored to budget
Questions
Before we begin.
Straight answers on how engagements work.
What is a fractional CMO?
A senior marketing leader who works with you part time. You get strategy, direction and accountability at the executive level without the cost of a full-time hire.
Where should I start?
Most clients start with the 60-minute Strategy Session. We use it to agree on your priorities and recommend the right plan. If you enroll within 30 days, the $195 fee is credited toward your engagement.
Why is there a three-month minimum?
Brand work needs time to show results. Three months matches the first 90 days: listen and audit, find the voice and launch, then review and refine.
How is pricing set?
Each package is tailored to your goals, scope and budget. We recommend a plan and share pricing after your strategy session. Engagements can be structured as a retainer or a project fee, so you only pay for the support you need.
What is not included in the package fee?
Production, media spend and travel are billed separately, so you only pay for what a specific campaign or event needs.
How are signature engagements priced?
Supply Chain Optimization, Global Convenings and Board Advisory are scoped and priced by proposal, based on your goals and timeline.
Do you work with clients outside the US?
Yes. Ambriel works between the US and Europe, with convenings and partners across Africa, the Middle East, Asia and Latin America.
Climate, AI and circular fashion, from New York to Atlanta to Medellín.
24 September 2026 · New York
Climate Week NYC, The Digital Economist Climate Summit
8 October 2026 · Atlanta
Spelman College Homecoming, Own the Frontier
9 October 2026 · Atlanta
No Permission: Circular by Design, Atlanta Climate Week
10 to 13 November 2026 · Medellín Upcoming
Horasis Global Summit. Panel: AI Cities, Connecting Ancestral and Artificial Intelligence
Topics
What Ambriel speaks on.
Grounding the digital economy
The true costs, local impact and new math of technology, and how brands and institutions account for them.
Climate Week NYC
Ancestral intelligence to artificial intelligence
How culture, heritage and craft can shape AI that serves people and cities.
Horasis Global Summit · New York Fashion Week with ORUN Africa
Circular by design
Reimagining fashion and building a resilient creator culture around circular materials and business models.
Atlanta Climate Week · Sustainable Design Impact Hub
Owning the frontier
AI agents, robotics, virtual reality, automation and blockchain, and how the next generation of leaders gets access to them.
Spelman College Homecoming
Global dialogue
In the room, around the world.
From Davos week to New York Fashion Week to Cannes Lions.
Fireside chat panelist with Amb. Prof. Bitange Ndemo in Davos, hosted by The Digital Economist Africa Coalition.After her talk on ancestral intelligence to artificial intelligence, New York Fashion Week with ORUN Africa.Founder, Fusion Fashion Tech Summit. Reclaim Symposium, Brooklyn.Cannes Lions, France.
Formats
Ways to bring Ambriel to your event.
Keynote
A focused talk on one of the topics above, tailored to your audience.
Panel or fireside
Panelist or moderator for conversations on climate, AI and fashion.
Host and convener
Hosted gatherings like the No Permission Dinner series and summit programming.
Lecture or workshop
University lectures and leadership sessions, including her guest lectures in Columbia University’s Sustainability Management graduate program.
